Mini’s long-awaited first attempt at a mass production electric car has been revealed, mating the brand’s classic three-door hatchback with an electric powertrain offering Cooper S performance in a package claimed to be more affordable than every rival.

It has been dubbed the Mini Cooper S E in markets outside the UK, but the brand has chosen to retain the Mini Electric name in Britain to avoid confusion and clearly differentiate it from the standard range. However, the Cooper S badges will remain (alongside new E badging) to denote the performance level.

The most significant development, however, is the car’s relatively low price point: including the government grant for electric vehicles, it will start from around £24,400 – said to be less than an ‘equivalent spec level’ petrol Cooper S.

New Mini Electric: first drive of prototype model

Mini claims development of the Electric involved balancing the car’s ability to travel an acceptable distance on a charge for a car aimed at cities with the desired performance level and aggressive price point.